Attention to detail is key. We have been highly conditioned to evaluate things according to their superficial qualities and, in all fairness, in an increasingly virtual world, superficiality and reality often collide.
Be fanatical about details. Go over each screen at least fifty times (literally). Sit down with designers and work on color coordination, branding, alignment, and overall UX.
Your app’s design is telling users how much you care. Your app’s design is an ever-present sign of appreciation and a tool for connection and trust harvesting. Don’t miss any opportunity to show attention to detail and exceptional due diligence.