Category: eCommerce

• Why Should Your Site Have a Spanish Subdomain?

  Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such  a thing? It’s all about network effects.  …

  Jordhy Ledesma

  February 5, 2015

  eBusiness, eCommerce, Essays, Hispanics

  Bilingual, Google, Hispanics, SEO

• 2015: A Crucial Year for Latin America and the World

  As the American economy walks away from the great recession, 2015 looks more and more like a big year for technology. Cryptocurrency, the Internet of things and location-based services are ready for a tidal wave of growth. As Ericsson predicts, the trends for 2015 seem futuristic and attainable at the same time. Presentation: 10 Hot Consumer Trends 2015 from Ericsson Latin America A key region to watch next year is Latin America. From Venezuela to…

  Jordhy Ledesma

  December 24, 2014

  eBusiness, eCommerce, Essays, Hispanics

  Bitcoin, Cryptocurrency, CSS

• Mobile Commerce, AI, Wearables and Driverless Cars

  The smartphones we carry in our pockets are a million times more powerful than the supercomputers of the sixties. But the revolution doesn’t stop here: networking, software development and communications devices have also advanced at an exponential rate. My point being that the accelerating rate of improvement in information science will hit escape velocity very, very soon. Technology is penetrating our daily lives at very crazy rates. We now discover apps daily, purchase new hardware…

  Jordhy Ledesma

  August 25, 2014

  eBusiness, eCommerce, Essays

  Artificial Intelligence, Education, Social Media, Startup, Strategy

• The Bilingual Store

  In this age of eCommerce, social media and big data-powered offers, how can established businesses compete against Internet moguls like Amazon.com? The answer might rest in the language you use to talk to your customers! Increasingly, Latinos have caught the attention of eCommerce operators and traditional store managers as the new key growth market. Several dynamics make Latinos a seductive target market, namely attachment, larger homes and a tendency to refer local businesses that cater…

  Jordhy Ledesma

  July 28, 2014

  eBusiness, eCommerce, Essays, Guides

  Bilingual, Research, Social Media, YouTube