Category: Essays
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The Startup War Chest
A war chest is a metaphor for any collection of tools or money intended to be used in a challenging or dangerous situation. Historically, it referred to the chest located in the homes or barracks of soldiers, in which the soldier kept arms and armor. In the modern era, it more often refers to a collection of funds (or less occasionally special tools or equipment) intended to allow a person or organization to get through…
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Network Effects vs Viral Growth?
Viral growth refers to dynamics built into your app usage that naturally foster an ever greater number of signups. This could be an increasing number of signups via referrals, greater traffic because of inclusion in Twitter lists that are in turn broadcasted in multiple channels, etc. Network effects on the other hand relate to competitive advantages gained by adding people or companies to your platform or service. A network effect of Android, for example, is…
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The Apple Watch is Lost in Time
Are your developers frantically coding for the Apple Watch? Are you super exited for the latest Apple product that will fundamentally change our lifes? Do you think the Apple watch will succeed where Google Glass failed? Are reviews about the Apple Watch positive, bombastic, auspicious of a grand future? Will your whole family buy one? No, no, no, no and no. But then, what’s the matter with this piece of technology? In a nutshell, everything.…
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Experience Meerkat and Periscope
The future of online streaming is here. Both Meerkat and Periscope provide nice ecosystems so film and live stream your life over mobile devices. My experience with Meerkat a couple of days ago was simply amazing and I very much prefer it over Periscope. These two platforms are riding a new wave of innovation that will prove crucial to social media. Citizen journalism, real estate open houses, forums, events, parties and conventions will all benefit…
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The Path to Inbox Zero
Inbox Zero This is my inbox as of Thu May 28, 2015. How can this be? I manage several businesses, constantly develop websites, have account in over 200 social networks, etc. How can my inbox be empty, what’s the big trick? Are you ready for it? The obvious trick is to have a social media assistant. The key is to simply delegate all your your email and social media communications and share your inbox with…
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Mobile is King
We love the mobile experience. Content at your fingertips, closer interaction with our computers and unprecedented ease of use. Over time our subconscious realizes that using mobile platforms is easier than opening our laptop’s web browser and we perform more and more tasks on our mobile devices. Compound this reality with the growth metrics of smartphone and tablet adoption all over the world and you’ll end up with an indisputable fact: Mobile is King. Mobile…
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The Mexican Market
If you want to target your efforts to a particular US Hispanic demographic, by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take into account while selling to Mexicans in the USA or in Mexico. 1. Don’t compete with Mexican owned…