Category: Essays
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50 Things You Should Know About Hispanic Consumers
Most web developers read jordhy.com to increase sales coming from Hispanic consumers. Hence, almost daily I get asked “how are Hispanic consumers different?” So, doubt no more, here are your answers. The top 50 things that set apart Hispanic consumers: 1. We want to see a phone number in your site. About 10% of us will save that number in our smartphones. This number tells us you are less likely to be a scammer and…
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Optimize your Pages to Gain Readers
Web page optimization is as hard as marathons. Thankfully, in today’s world of dynamic systems you only have to optimize a handful of templates and keep some guidelines in check. There are two main evangelical movements to make the web faster. Slow (backed by Yahoo) and PageSpeed (a son of Google). According to Yslow you need to keep the following in check: Making fewer HTTP requests Using a CDN Far-Future Expirations Last-Modified Header Removal ETag…
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International Search Engine Marketing
Core Issues International SEM is more complex than ever before. We must now take into account a myriad of factors to get your pages ranking across the globe. Here are the main factors you should take into account: 1. Google is not the only game in town. Yandex and Baidu are huge in their respective markets. Bing’s market share is bigger in Latin America, so make sure sure to prepare a diverse ranking strategy. 2.…
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Translate Your Website, Double Your Audience
Probably the best way to instantly increase your traffic and boost engagement is to translate your website. In the graphic above you can appreciate that a significant amount of jordhy.com’s visitors come from non-English speaking countries. Some of them come from India, Russia, Brazil, France, Algeria, Spain and China. How can we lower bounce rates and boost traffic while keeping costs down? One answer is machine translation with some crowdsourced help. Take for example, Spanish.…
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The Black Caiman Attack
It’s All About Strategy Is very important to get strategy right before engaging in wide execution. Most startups execute with discipline and precision but still lose out to larger competitors. What gives? Why are amazing teams with amazing ideas and amazing products failing to achieve mass acceptance in the marketplace? Lackluster performance usually arises as a result of anemic strategies. Bad strategies come about because founders are not thought leaders in the industries in which…
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How Are YouTube Videos Ranked?
General Video SEO Tips I get this question a lot, and the short answer is that Youtube videos are ranked according to social signals. Google takes into account the number of views, the channel’s frequency of posting, audience retention metrics etc. This infographic by Martin Mibfeldt explains it very well: Hence, in order to ranked well with your video content I suggest you take into account the following: – Encourage users to comment, subscribe and…
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The Case for Mobile Only Themes
If you’re struggling to meet Google’s Mobilegeddon deadline, I suggest you try a different theme for your mobile website, perhaps using WPTouch or something similar. This will allow you to quickly cater to a multiplicity of mobile development issues like: – Manage data issues. Some web users will have browsing limitations and will prefer faster loading pages. The bar is really low here. – User Experience. An “app-like” experience improves engagement and increases reading time…
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Mobilegedon: The Google Mobile Update
If your site is not responsive and mobile friendly get ready for a drop in search traffic next week when Google will use its dominance in the SE market to pressure developers to go “mobile first” or be “mobile conscious”. Let me express my disagreement: – Ranking websites based on technical factors introduces an unfair discount in rankings for ONGs and universities that lack the budget for these costly updates. – While mobile traffic is…
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Microsoft Bing Hits 20% Search Share
Long-time Google competitor, Microsoft Bing has just crossed the 20% threshold. This is great news for the industry. Traffic from Bing and Yahoo now amount to 32.8% of all web searches or slightly over 4 billion searches per month. Business models focusing on traffic from Bing and Yahoo not only get a decent amount of traffic but they also face less competition. Please take them into consideration for your next project.…