Category: General
-
Ideation and Design Thinking
A good idea can make or break a business. But good ideas aren’t only castles in the sky, they’re actionable insights. The very best ones are actionable insights that you can defend like nobody else in the marketplace. The Ideation Process Idea generation is the process of generating, communicating and developing new ideas. Contrary to popular beliefs its a very hard process. For example coming up with the idea for the iPod took Steve Jobs…
-
How to Keep Customers Coming Back for More
In the quest for customer retention is imperative to maintain constant communications with constituents. Clear and timely communication is key for establishing a long-term relationship with customers. But this is only the tip of the iceberg; because customers require much more attention to remain loyal, and to remain contributing, to your business. There are several general tips that can help you keep customers coming back for more, they fall in three areas: operational effectiveness, marketing…
-
The Translator is Live!
At the very top of the sidebar you can find the interactive Google Translator so you can read jordhy.com’s content in your native language. Your feedback is highly appreciated!…
-
Optimize your Pages to Gain Readers
Web page optimization is as hard as marathons. Thankfully, in today’s world of dynamic systems you only have to optimize a handful of templates and keep some guidelines in check. There are two main evangelical movements to make the web faster. Slow (backed by Yahoo) and PageSpeed (a son of Google). According to Yslow you need to keep the following in check: Making fewer HTTP requests Using a CDN Far-Future Expirations Last-Modified Header Removal ETag…
-
International Search Engine Marketing
Core Issues International SEM is more complex than ever before. We must now take into account a myriad of factors to get your pages ranking across the globe. Here are the main factors you should take into account: 1. Google is not the only game in town. Yandex and Baidu are huge in their respective markets. Bing’s market share is bigger in Latin America, so make sure sure to prepare a diverse ranking strategy. 2.…
-
The New Logo
The new logo of this website is quite the thing. It’s actually a window and my name rests inside. While the moniker is tridimensional, the window is squared and two-dimensional, communicating that you can have some depth and perspective in a squared world. Onwards……
-
The WebAwards 2015 Are Here
This is to invite you to nominate your best work for the Web Award 2015. I’ll be judging at the WebAwards 2015 along a team of a select group of industry leaders that volunteer their valuable time, energy and expertise to help raise the standard of excellence of web development on the Internet (WebAward 2015 Judges). The Web Marketing Association acknowledges our contributions and dedication by making the WebAward Competition the premier annual contest for…
-
The Latino Growth Hack
I have a sweet little tip for all my readers in countries with significant Latino populations. Let’s say you live in the USA and have a startup, blog, portal or eCommerce shop with an established Internet presence, you are spending a fair share of money on Adwords every month and have consulted with several SEO experts. If you fit this description, you can significantly grow your business by purchasing Spanish keywords. However, even thought your…
-
Three Years in the Best Seller List: Investing in Language Learning
The Darden Business Publishing mail list arrived this morning with a pleasant surprise. My co-written business case, “Best Buy: Investing in Language Learning”, made the best-seller list, now for three years in a row. From the publication: This week’s feature presents the most popular and most frequently taught cases published within the past five years… The Darden School of Business is regularly recognized as having one of the world’s premier teaching faculties within business education,…
-
Web Development and TV Production
Few people have talk about the many similarities between web development and TV production. As we move into an evermore video-based web the similarities become apparent. In many ways, YouTube has become the new TV experience. Influential bloggers are now heralded as respectable pundits and regularly invited to major TV programs. But how can you capitalize on this convergence and learn from TV to enrich your website? For a while now, I have suggested highly…