Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report. In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs.
Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to the shift towards vertical ads brought upon by SnapChat to mobile devices everywhere.
Another interesting theme is the announcement of new work paradigms brought upon by communication technologies such as Box, Square and Slack. More efficiency, less friction and greater automation will keep changing the nature of big and small business at an accelerating pace.
For your enjoyment here are all the versions of the report. Making a habit of reading this report in full every year, is truly in your best interest. Happy Wednesday!
2015 Internet Trends Report – SlideShare
2015 Internet Trends Report – PDF
About KPCB from VB/Profiles
Kleiner Perkins Caufield & Byers (KPCB) is a world-leading venture capital firm located on Sand Hill Road in Menlo Park in Silicon Valley. The Wall Street Journal has called it one of the “largest and most established” venture capital firms in the world.[The New York Times has called it “one of Silicon Valley’s top venture capital providers,” and said that it is “one of Silicon Valley’s most prominent venture capital firms.” Reuters news service has called KPCB “one of the most successful venture capital firms in the world.”
KPCB specializes in investments in incubation and early stage companies. Since 1972, KPCBhas supported hundreds of entrepreneurs in building over 475 companies, including such major names as Amazon.com, Sun Microsystems, Electronic Arts, Genentech, Intuit, AOL, Genomic Health, Verisign, InMobi and Google. More than 150 of the firm’s portfolio companies have gone public.Its team includes the world leading venture capitalist John Doerr; Sun Microsystem’s co-founder Bill Joy; NASA rocket scientist K. R. Sridhar; former US Vice President Al Gore; and former US Secretary of State Colin Powell. The firm is based in Menlo Park, California. It has offices in Shanghai, China and in Beijing, China.