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The Key is Persistence
The struggle. A new competitor fills the WSJ columns, you panic, employees leave. Your software breaks after the latest release of Apple’s operating system. Then your wife leaves you and, to make matters worse, your blood pressure spirals out of control. What a nightmare, but how, how in hell are you going to get out of this? The struggle, a trail that includes a seeming infinite list of trials and tribulations is very, very manageable.…
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The Longtail is Infinite – Part 3
In parts 1 and 2 we explored how the long tail makes or break your search engine web traffic and how to get more. In the final installment of the series we’ll conclude our explorations by capturing visitor from new places without relying on historic searches. For this purpose, we must consider the question “how is a web search made?”. Usually the carry a need, an area or a desire. Whenever new needs, desires or…
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The Long Tail is Infinite – Part 2
An infinite long tail implies your work as a keyword researcher is never-ending. The first step towards multiplying your traffic is analyzing the keywords driving traffic to your competitors. Previously on Part 1 I talked about the basics of long tail keyword research. Today we’ll explore three playbook to broaden your keyword list using the sites of your competitors. Playbook 1 – Social Media Analysis 1.1 Use one of these SEO tools to scout…
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The Long Tail is Infinite – Part 1
The soul of Internet development is connection with a global user base thru keyword analysis. Keyword mining helps better manage inventory, prepare adequate content and identify user needs before the competition. In other to do so, you need to master the concepts of keyword head, body and tail. A lot has been said online about these concepts but most experts are failing to communicate a simple fact: the long tail is infinite. . …
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What 1400 New TLDs Mean for the Internet
The Internet is growing like wildfire and most professionals are not taking notice. From Bitcoin to Litecoin to MagiCoin to DarkCoin and the like, cryptocurrencies now number in the thousands, this is the Internet of money and so far has amassed a market cap of 4.5 billion dollars (according to CoinMarketCap). The Appnet is also blossoming with millions of apps available for iPhones, iPads and Android devices. CMSWire describes the phenomenon as a new era…
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Actually, .Asia Might be the Next .Com
The most crucial development for the Internet industry in 2014 was probably the introduction of thousands of new gTLDs for domain name registrations (.website, .xyz, .travel, etc). While actually a good thing for the industry, the rollout process has been messy and filled with lackluster marketing and slow end-user adoption. Nevertheless, while .com will remain as the top extension for years and years, new players offer many benefits for the unconnected. .music promises to shield…
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Three Years in the Best Seller List: Investing in Language Learning
The Darden Business Publishing mail list arrived this morning with a pleasant surprise. My co-written business case, “Best Buy: Investing in Language Learning”, made the best-seller list, now for three years in a row. From the publication: This week’s feature presents the most popular and most frequently taught cases published within the past five years… The Darden School of Business is regularly recognized as having one of the world’s premier teaching faculties within business education,…
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Why Should Your Site Have a Spanish Subdomain?
Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such a thing? It’s all about network effects. …
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Web Development and TV Production
Few people have talk about the many similarities between web development and TV production. As we move into an evermore video-based web the similarities become apparent. In many ways, YouTube has become the new TV experience. Influential bloggers are now heralded as respectable pundits and regularly invited to major TV programs. But how can you capitalize on this convergence and learn from TV to enrich your website? For a while now, I have suggested highly…
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2015: A Crucial Year for Latin America and the World
As the American economy walks away from the great recession, 2015 looks more and more like a big year for technology. Cryptocurrency, the Internet of things and location-based services are ready for a tidal wave of growth. As Ericsson predicts, the trends for 2015 seem futuristic and attainable at the same time. Presentation: 10 Hot Consumer Trends 2015 from Ericsson Latin America A key region to watch next year is Latin America. From Venezuela to…