Tag: Agency
-
Don’t Ignore the Social Challenges of Web Development
Our goal is to leverage what is already out in the field in terms of partners, but then hire in project management capability and a bit of technical capability. – Kevin Rollins It is easy to get excited about the new wave of technologies entering the market and the constant evolution of frameworks, hardware and technological ecosystems while at the same time forgetting about the single biggest bottleneck in web development: social challenges. Organizational structures,…
-
UX Makes All the Difference
“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. – Jakob Nielsen From a technical standpoint, few issues carry more weight than user experience. UX creates a fluid dialog between users and computers that ultimately is store in our brain as the most important brand association pertaining to your firm. UX matters because it impacts both the perceived as well as the real value of your platform.…
-
The Mexican Market
If you want to target your efforts to a particular US Hispanic demographic, by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take into account while selling to Mexicans in the USA or in Mexico. 1. Don’t compete with Mexican owned…
-
How to Win – Part 2
Winning is a polymathic endeavor in that, to win you need to excel at multiple areas. You need to be the better speaker, the better coder and/or the better salesman. Question is, how can you excel at multiple things simultaneously? I’ll try to illustrate my approach to this problem of personal development with some key examples. Web Development Wins When building Alsuper.com.do we had to create the best possible online catalog and provide low cost…
-
AgencyRank – A New Way to Reward Creative Professionals
State of the Art in Digital Agency Ranking Our industry is a very subjective one. A client likes your design today and hates it tomorrow. You enter a Behance* profile and find very nice looking portfolios with sometimes, too much curation and end up with an under representative sample of work that only shows you the very best productions of a particular professional. The last group in the graph is essentially award-winning work, the middle…