Tag: Marketing
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How to Keep Customers Coming Back for More
In the quest for customer retention is imperative to maintain constant communications with constituents. Clear and timely communication is key for establishing a long-term relationship with customers. But this is only the tip of the iceberg; because customers require much more attention to remain loyal, and to remain contributing, to your business. There are several general tips that can help you keep customers coming back for more, they fall in three areas: operational effectiveness, marketing…
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50 Things You Should Know About Hispanic Consumers
Most web developers read jordhy.com to increase sales coming from Hispanic consumers. Hence, almost daily I get asked “how are Hispanic consumers different?” So, doubt no more, here are your answers. The top 50 things that set apart Hispanic consumers: 1. We want to see a phone number in your site. About 10% of us will save that number in our smartphones. This number tells us you are less likely to be a scammer and…
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International Search Engine Marketing
Core Issues International SEM is more complex than ever before. We must now take into account a myriad of factors to get your pages ranking across the globe. Here are the main factors you should take into account: 1. Google is not the only game in town. Yandex and Baidu are huge in their respective markets. Bing’s market share is bigger in Latin America, so make sure sure to prepare a diverse ranking strategy. 2.…
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The WebAwards 2015 Are Here
This is to invite you to nominate your best work for the Web Award 2015. I’ll be judging at the WebAwards 2015 along a team of a select group of industry leaders that volunteer their valuable time, energy and expertise to help raise the standard of excellence of web development on the Internet (WebAward 2015 Judges). The Web Marketing Association acknowledges our contributions and dedication by making the WebAward Competition the premier annual contest for…
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The Latino Growth Hack
I have a sweet little tip for all my readers in countries with significant Latino populations. Let’s say you live in the USA and have a startup, blog, portal or eCommerce shop with an established Internet presence, you are spending a fair share of money on Adwords every month and have consulted with several SEO experts. If you fit this description, you can significantly grow your business by purchasing Spanish keywords. However, even thought your…
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Actually, .Asia Might be the Next .Com
The most crucial development for the Internet industry in 2014 was probably the introduction of thousands of new gTLDs for domain name registrations (.website, .xyz, .travel, etc). While actually a good thing for the industry, the rollout process has been messy and filled with lackluster marketing and slow end-user adoption. Nevertheless, while .com will remain as the top extension for years and years, new players offer many benefits for the unconnected. .music promises to shield…