Tag: Strategy
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Clash of Giants: Apple vs Google
Google and Apple are chasing the same customers from seemingly orthogonal angles. Apple wants a design conscious, privacy guarding customer with a refined taste and a fat credit card. However, Google is content with just about everybody as long as they open up their lives to the borg. Free vs paid, open vs closed, client vs cloud, is there a clear winner? In the article, Google on Apple: The end is near, Mike Elgan argues…
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Don’t Wait for Internationalization to Pursue the Hispanic Market
America is a multilingual country. With over 50 million Spanish-speaking citizens, and a wide presence in American culture it’s clear that America has a multilingual side. Now taught in most schools and present in American street names and culture, Spanish is becoming a new language for commerce all around the country. However, most businesses only translate their pages to Spanish when they seek to internationalize their operations. In this essay, I’ll explain the most fundamental…
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The Startup War Chest
A war chest is a metaphor for any collection of tools or money intended to be used in a challenging or dangerous situation. Historically, it referred to the chest located in the homes or barracks of soldiers, in which the soldier kept arms and armor. In the modern era, it more often refers to a collection of funds (or less occasionally special tools or equipment) intended to allow a person or organization to get through…
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Network Effects vs Viral Growth?
Viral growth refers to dynamics built into your app usage that naturally foster an ever greater number of signups. This could be an increasing number of signups via referrals, greater traffic because of inclusion in Twitter lists that are in turn broadcasted in multiple channels, etc. Network effects on the other hand relate to competitive advantages gained by adding people or companies to your platform or service. A network effect of Android, for example, is…
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The Apple Watch is Lost in Time
Are your developers frantically coding for the Apple Watch? Are you super exited for the latest Apple product that will fundamentally change our lifes? Do you think the Apple watch will succeed where Google Glass failed? Are reviews about the Apple Watch positive, bombastic, auspicious of a grand future? Will your whole family buy one? No, no, no, no and no. But then, what’s the matter with this piece of technology? In a nutshell, everything.…
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The Mexican Market
If you want to target your efforts to a particular US Hispanic demographic, by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take into account while selling to Mexicans in the USA or in Mexico. 1. Don’t compete with Mexican owned…
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How to Win – Part 2
Winning is a polymathic endeavor in that, to win you need to excel at multiple areas. You need to be the better speaker, the better coder and/or the better salesman. Question is, how can you excel at multiple things simultaneously? I’ll try to illustrate my approach to this problem of personal development with some key examples. Web Development Wins When building Alsuper.com.do we had to create the best possible online catalog and provide low cost…